New Cubism – Shaping innovative working
Keeping up with the slogan „Imagination at Work“ the major goal of GE was to develop and shape their new research center as an inspiring and forward-looking working space. As Imagination is key in research and technology the focus was to foster creativity within a well structured building by enhancing a sense of identity.
Our geometric composition of pemeating, freely combined cuboids leads to the big picture of collaboration and interdisciplinarity of research, science and engineering of GE. The rhythm of the expressive building structure and its interplaying facade develops a identity forming monumentum.
Carrying General Electric into the 21st century also by architecture!
Expressive structures in the form of transverse and longitudinal cubes.
Client: General Electric
Period: 2012 - 2015
Size: 22.000 sqm
LPH: 1-8 (general planner)